Content effectiveness is the key to the success of your websites, blogs, emailing and social networks.
Your target is first a visitor: mobile, volatile, sometimes futile. They may become a prospect and customer, or even a supporter; or maybe not. This is largely due to the effectiveness of your content. And behind effective content, there is first a strategy.
CONTENT STRATEGY DEVELOPMENT
Content strategy covers everything that needs to be put in place to provide long-lasting, effective content. It involves true reflection and precise methodology. You may need training in web copywriting, or might need to outsource the production of your content.
- Site audit: overview
- Implementation and animation of drafting committees
- User and focus group interviews
- Writing your editorial charter
CONTENT PRODUCTION: OUTSOURCING WEB COPYWRITING
Writing for the web requires a high level of technical and creative expertise. It must meet four requirements: readers' expectations, SEO, how it will display on screens and your brand strategy. Actency can write your content: web pages, blog posts, posts on social media, white papers, case studies, storytelling, news...
Photo by Nirzar Pangarkar on Unsplash